HOW IT’S DONE.

HOW IT’S DONE

WHAT’S YOUR BRIEF ?

First, tell us yours

Our stories bloom from what you tell us. It’s the first step to carefully study the message and, only then, to design an effective narrative in line with your values.

STEPS.

  • Analysis of the brand strategies and values
  • 
Full market study of competition, visuals and stories
  • 
Research and brainstorming
  • Moodboard and presentation

STORYBOARD.

From your idea we make a screenplay, and the screenplay becomes a storyboard. Frame after frame, it will show you what will be happening on stage. It’s a map for you, and also an indispensable tool for the visual director, to get every camera movement right.

Once you approve the storyboard, it is time for pre-production.

STYLING AND SET DESIGN

Time to build the decor. Product, accessories, building sets, that is all handicraft work that can take several days, depending on the complexity and the context of the project.

From carpentry to mechanics, up to 3D printing: many visual engineering skills come into play for the creation of machines that we control through our Cooper robot, to get moves and scenes with millimetre precision.

STEPS.

  • Prop styling
  • 
Set building
  • 
Testing, testing, testing for the effects
  • Styling and Food Styling

SET DESIGN.

The scene is set, enter the stars.

Our food stylists work swiftly to arrange your products and the decor, to ensure the freshest aspect and quality.

AND… ACTION

Now comes the actual production.

Robots dance and cameras zoom across the scene. Every effect and every sequence can be shot many times in order to get the best possible result. For this purpose we use our High Speed Robot, which precise and repeatable movements guarantee pinpoint accuracy, every time.

STEPS.

  • DOP Direction
  • SFX and Motion Control
  • Video Creation

RUSH HOUR.

Once the production is done, the rushes are reviewed and carefully selected. Only the best ones, with impeccable lights and effects, will piece the story together.

EDITING AND SOUND DESIGN

The post-production phase is equally delicate and creative. It includes not only video editing but also sound design, copyediting and color correction. Our dedicated editors will fine-tune every glimpse and every note to produce the picture-perfect rendering you wanted.

SPREAD THE WORD

That movie won’t sleep on a hard drive. It is designed to spread and be viral. That’s why we can adapt it to any format, from advertising to social media, digital signage, even cinema quality, always ensuring the finest rendering at every step.

CONTACT US

You have the idea? We have the team and the resources.
You need things done? We take care of all your Food&Beverage project in a turnkey production.
You are a production studio and need the gear? We bring the experience too.
Let’s start together.

Start a project