Esselunga’s aim is to tell, through social media and retail monitors, the freshness of one of the spring’s top ingredients: asparagus. This is an opportunity to highlight not only the natural product, but also the Top filled pasta format that has asparagus in its filling.
In the storyboard, we start with the fresh product, the King of the season, which is freed from the cloth that wraps it like a cloak, to move on to cooking scenes that evoke the great classics that have asparagus as their protagonists. From the egg to the pan to the asparagus wrapped in bacon, from the pasta (and not just any pasta!), to the seasoning with a string of mayonnaise, up to the closing with the bunch of asparagus open like a fan.