The design set starts days before the actual video production for the sugar bottoms and ice sheets. Ephemeral and delicate materials, they require a long preparation and a consistent stock to repeat the scenes several times.
At the same time, the initial scene in the flower tank requires fresh and punctual food styling at the moment of shooting. The video, shot with a Phantom camera, has a meditative rhythm, with extreme attention to detail. The strawberry, the real protagonist, despite its small size, must dominate the scene. The path it takes is designed and calibrated with our robot Cooper. The music chosen is intentionally nostalgic, in harmony with the story that tells sweet but fleeting moments of taste..