Project Description

STARBUCKS RESERVE™ ROASTERY:
SIMPLY EXCLUSIVE

A unique moment that combines the aroma of a very special coffee with a highly prized chocolate with an intense flavour: this is the Starbucks Reserve™ Roastery collection to relive the pleasure of a break of excellence at home.

THE BRIEF

The Starbucks Reserve™ Roastery video comes with a wider communication proposal and aims to animate the monitors in the Coffee Bar with an appealing and fresh ad idea.

In the story, the focus is on the main product of the season: chocolate, in its prestigious gift box, but there is also a hint of coffee with another hint of quality gadgets: the set of cups in 3 colours to sip a good espresso at home.

THE BACK

For the realization of this video, our robot Leon was the person of the hour,, able to create fluid movements, with particular attention to those that show the inside of the box, with the precious content of chocolate nuggets.

The part of the effect can be found in the “plunge” of the praline that is dropped between the coffee beans, a result achieved thanks to the use of Phantom and to the scenography that has been taken care of in every detail.

Do you want to make a video that gives maximum prominence to your new product by highlighting shapes, textures and colors? Write us to start an ad project together.

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